Picsil continues to grow in Mexico with the help of Ruster Fitness
After Ruster Fitness landed in Mexico with the opening of a logistics center of more than 6,000 m2, the company from Jaén strengthens its alliance with Picsil, beginning to exclusively distribute the brand's products of accessories for Cross Training in the North American country. .
Cross Training is a sporting discipline that gains followers year after year, with CrossFit as a reference, a registered trademark throughout the world, which over the years has created a solid community in the Fitness sector with competitions, athletes and brands that have contributed to the growth and professionalization of this sport.
Two of these brands, Spanish and of reference throughout the world, are Picsil (2012, Cintruénigo, Navarra) and Ruster Fitness (2017, Jaén), which come together to work and collaborate together on projects around the world. Pablo and Jesús Silva (founders of Picsil) and Pedro Martínez (founder of Ruster Fitness) maintain a close friendship, which over time has led to conversations about how both companies could tackle common projects.
In this way, a strategic alliance was born between both companies that begins with the agreement through which Ruster Fitness, through its recently opened delegation in Mexico, becomes the exclusive distributor of the entire Picsil product and accessories portfolio. Additionally, both companies will be sponsors of the largest licensed CrossFit competition in the country: BlackChallenge .
In the words of Pedro Martínez, CEO of Ruster Fitness, “this union and great friendship that unites both companies is the best example of how this sport creates community and strengthens ties. It is the beginning of many ideas and projects that will gradually come to light and we are looking forward to it!” Likewise, Jesús Silva, creator of Picsil Sport with his brother Pablo, comments that “this alliance is strategic, since two Spanish companies that lead their markets together can go much further. “We are very happy to join forces with Ruster and look forward to achieving success.”
More about Ruster
Ruster Fitness was born in 2017 from the demand created in the sports technical sector for new sports modalities such as Cross Training, Weightlifting, Powerlifting, Kettlebell training and Functional.
To guarantee superior quality for competition and high intensity, Ruster Fitness products are developed under extensive supervision and control, designed and manufactured by high-performance athletes and engineers. All of this meets the needs that are created in the fitness sector that continues to grow and remain in continuous movement.
More about Picsil
The Picsil company was founded in 2012 by brothers Pablo and Jesús Miguel Silva. It is a company focused on sports equipment for Cross training activities and functional training, which rose to fame for the production of handlebars and jump ropes. Today, it is a benchmark in terms of design, quality of its products and innovation.
In its wide range of products, in addition to grips and jump ropes, there are protective items such as knee pads, wrist guards and belts, mobility products such as elastic bands or lacrosse balls, backpacks and a collection of clothing.
